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Pinnacle has Telesales strike forces actively pre-selling new releases. Each team member has their own range of accounts which allows specific targeting and order monitoring. It also enables the team to build a depth of knowledge about their shops and individual buyers.

The team use all calls as an opportunity to remind dealers of our fast moving lines as well as recent and current releases in the system.

The shops are divided to ensure that all active accounts receive a weekly call out. These include calls to HMV and Virgin stores, although product must receive a grade through presentation to Head Office before the shops can be approached individually. This means that the National Accounts have to present the records before the pre-sale can begin.

As with Field Sales, the Telesales team is responsible for implementing the campaigns and promotions.

Our tele-order desk deals with all phoned, faxed, emailed and written orders. EDI provide direct electronic links 24 hours a day, 7 days a week.

The technically advanced telephone system ensures that customers are put through to an order taker without delay.

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All calls are logged, which enable us to analyse business patterns and predict peaks in demand.

Our Computer Systems database allows rapid search of all our product lines by artist name and title as well as catalogue number. This greatly improves our customer enquiry response times.

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Heather Court, 6 Maidstone Road, Sidcup, Kent DA14 5HH
Tel: +44 (0) 20 8309 3600 - Fax: +44 (0) 20 8309 3908 - E-mail:
info@pinnacle-vision.co.uk



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