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The High Street chains are a large part of the UK entertainment retail picture. HMV, Virgin, Fopp and Borders are the main music specialists. Woolworths, W.H.Smith, V.Shop and others are multiple retailers stocking a selective range of products. Other non-traditional outlets are also moving into video & DVD retail. The supermarkets have joined software and e-tailers stocking selected ranges of video & DVD supplied through one stop wholesale operations. |
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Bricks and Mortar or Clicks and Mortar, Pinnacle exploits all avenues for UK sales. We have a team, dedicated to selling the high street chains and wholesalers. The team cover all aspects of new release video & DVD sales. In addition presenting catalogue campaigns into the specialist chains. We split sales by account, not by title. Each person presents their customers with all releases. This ensures regularity |
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consistency and enables greater frequency of visit. Better insight
into buying patterns and market profile is gained. It is essential to present all titles into the chains head offices as all buying decisions are made at this level. We need extended lead times to ensure that orders are placed on time and any agreed marketing is executed. |
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Each chain has a fixed number of marketing options and packages available. These are secured providing the necessary criteria of promotion and campaign support are satisfied. These will generally demand that the label buys into branded press advertising or other profile. The National Accounts team will ensure that any advertising is in keeping with the campaign strategy. As a result the team is fully involved in planning the retail campaign for releases. They will suggest the co-operative deals that are appropriate and represent the best value for money. This requires quick and regular communication directly between the label and The National Accounts team. |
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As well as the regular weekly presentation of new releases, all chains run regular sales and promotions. Equally Pinnacle will propose catalogue campaigns and present a marketing and advertising strategy. A budget is agreed in advance and set against a sales target. next:
field
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