This is an added value service that many labels have come to rely on, but the level of Pinnacle involvement is determined by the needs of the client.

Marketing within Pinnacle helps provide new opportunities and add to the mix of ideas. Meetings are frequently arranged with the Label Managers and their labels to set plans in motion. The focus is mostly on retail marketing, but inevitably the boundaries are blurred.

The High Street chains have their own marketing agenda and offer a set range of packages which labels buy into. These are booked by the National Accounts sales team at head office level, through their established, regular presentations.

The collective knowledge of retail is a valuable asset and comment feedback from shops is actively sought by pinnacle. It has influenced campaigns that we have set up and made an impact on our distribution.

The entire Pinnacle operation is geared to customer service. It is the nature of the business that we are in. For the sake of efficiency direct line contact is offered to all appropriate departments.

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