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The Label Manager plays an integral role in formulating the marketing strategy for their clients releases. In consultation with the label and Pinnacles Sales and Marketing departments, retail campaigns are mapped out. These take into account budget, formatting and strategic aims. Press and radio promotions are considered along with any other relevant market information. |
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The Label Managers control all releases through the Pinnacle systems, providing full stock management services. Maintaining the correct levels of stock is crucial to the success of a campaign. A daily report of missed sales provides excellent motivation to replenish any out of stock titles. Sales
targets are agreed and set and a weekly sales pack is compiled.
We scan the sleeves to add a full colour representation of the
artwork. |
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At
this stage it is essential to keep the Label Manager up to speed
as the promotional campaign kicks in. A bespoke service is provided and labels of all sizes and styles are integrated equally into the Pinnacle systems. We will involve ourselves to the level required and offer expert advice as needed. All releases are fully represented according to their merits. Up to the minute sales figures are available at the touch of a button. The Pinnacle Computer System is unique and designed to give user friendly service and concise analysis. Detail of sales by region and customer are available. This gives an accurate picture of the effectiveness of the promotional strategy. next:
national
accounts & high street chains |
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