The Pinnacle Strike Force and The Pinnacle New Release Force are 2 distinct field sales operations with a total head count of 20 personnel, more than any other independent distribution operation. Each has a dedicated manager who takes responsibility for area targeting, motivating, appraising and reporting on results.

The strike force visit shops on a weekly cycle. A limited range of singles, albums and video are pre-sold. The rapid reaction and quick results particularly suit those labels whose marketing strategies constantly evolve. We can make new developments count on a daily basis.



Concentrating on album and video pre-sales, the Pinnacle New Release team call on retailers at least once a fortnight. Established artists gain benefit from the longer lead times, equally, less time sensitive releases also gain greater exposure.

This two prolonged attack is in keeping with Pinnacles commitment to give an equal service to all distributed labels and releases. It increases our strategic options and boosts our on the road presence beyond parallel. All releases benefit.

We present the complete range of titles across the spectrum of UK retail accounts, from the independent taste makers to the high street chains. Where a specialist service is needed, we present specific buyers with the titles appropriate to their chosen genre. Over 600 shops receive that all important regular call.

Both teams actively engage in post release sales, sustaining the life of new titles and catalogue. Range campaigns and re-promotions are a regular feature of our presentations. We target more specific activity around tours, media profile and P.A.s.

Professional presentation is fundamental and we provide both teams with a standardised set of sales notes. We create a visual impact by scanning in the original, full colour sleeve artwork. This is further enhanced by promotional copies of releases to play or leave in store.

I.T developments have seen the sales folder and the order pad replaced with lap top computers. This will open up the information that is on Pinnacles data systems to the field sales teams, bringing greater detail and sophistication to instore sales presentation. Equally, the information that this generates at the front line will improve our central database daily.

With a strong blend of youth experience our teams have been employed for their passion and knowledge. This is coupled with a sound professional approach to selling. We encourage feedback and opinion to give depth to the reporting and communication.

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