
Flexibility
and innovation are the twin goals of Pinnacle's distribution
arm.
Occupying
a 3.5 acre site adjacent to the M25 and M20, giving access from
the Channel Tunnel and Central London within an hour, the 68,000
sq. ft warehouse is state of the art.
This purpose-built warehouse holds a massive 40,000 active product
lines, generating 500,000 orders a year. It has the capacity
to deal with bulk stock, as well as the picking lanes, under
one roof, which gives great advantages in stock management.
Within
this massive operation Pinnacle's independent ethos is strong.
The systems are designed to benefit the biggest and smallest
customers equally without discrimination. Flexibility and responsiveness
are essential given the diverse nature of our customer's needs.
Information
technology is embraced wherever it is demonstrated to offer
a clear advantage. At the heart of this is the Pinnacle Computer
System, which holds all necessary information about customers
and product. Barcode technology is used to control stock movement.
With warehouse staff using hand held terminals, the Pinnacle
Computer System is constantly updated in real time.
As
well as our own Computer System, Pinnacle works in co-operation
with external systems. Leading the way, and we continue to develop
EDI links that give our customers access 24 hours a day 7 days
a week. Providing access and information are the key principles.
Rapid transfer of orders, returns authorisation and stock management
information are the immediate benefits to our customers.